| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
Consumer Attitude and Behaviour Towards "Flandria" Quality Labelled Tomatoes
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| Autores: |
van de Velde, Liesbeth
D'Hooghe, Katrien
Kuhne, Bianka
Verbeke, Wim
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| Data: |
2005-09-26
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| Ano: |
2005
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| Palavras-chave: |
Quality labelling
Consumer attitude
Consumer behaviour
Tomatoes
Belgium
Consumer/Household Economics
M390
D120
L660
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| Resumo: |
In recent years, trust in food safety and food quality has decreased as a result of consecutive food crises. Consequently, numerous quality labels signalling credence characteristics have been established. One of these labels is the Belgian Flandria label for fresh fruit and vegetables. Based on a self-administered consumer survey (n=373), this paper addresses questions about consumer attitudes, behaviour and perception towards tomatoes in general, and the Flandria tomato label in particular. Principal component analysis and consumer segmentation are performed. The findings indicate that the Flandria label may have become the new standard for tomatoes and may have lost a major part of its differentiation potential by being positioned "in the middle" and being too intensively used for a wide range of other fruits and vegetables.
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| Tipo: |
Conference Paper or Presentation
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| Idioma: |
Inglês
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| Identificador: |
17636
http://purl.umn.edu/24748
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| Editor: |
AgEcon Search
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| Relação: |
European Association of Agricultural Economists>2005 International Congress, August 23-27, 2005, Copenhagen, Denmark
Contributed Paper
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| Formato: |
13
application/pdf
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